National Commercial Bank Jamaica Ltd (NCB) has launched its new corporate campaign Put Your Best Life Forward (PYBLF). Designed to support and encourage Financial Wellbeing among Jamaicans, the campaign focuses on empowering customers, employees and the nation at large with financial tips, tools and advice in 6 categories: budgeting, saving, investing, insuring, borrowing and spending – a foundation from which to manage the ups and downs of everyday life.
“These areas lie at the heart of developing good financial
habits that can in turn help to determine the quality of our lives,” said Belinda Williams, NCB’s Group Corporate Communications Manager. “We are eager to assist our customers in managing their finances in a practical and rewarding way that helps them to realize their full potential and put their best life forward,” Williams added.
The PYBLF campaign also fits well in NCB’s 175th anniversary celebrations, which are focused on giving back to Jamaica for its support over the years. With a focus on customer education and empowerment to make sound financial decisions, the campaign serves as a launching pad for Jamaicans to actively realize financial wellbeing and independence.
The new PYBLF campaign also embraces the national focus of reflecting on the merits and lessons of our past and charting a solid future based on
discipline and vision. “As a nation at the crossroads of reflection and aspiration, we must make a commitment to develop financial habits that can result in sustainable success. This can only be realized if each of us takes the necessary steps and make that commitment to live our best life possible,” said Sheree Martin General Manager for NCB’s Marketing Division.
Persons are invited to browse the campaign website - www.NCB175ways.com “review and apply the tips to your life, try easy and practical financial planning tools and use the contact forms so that NCB can help you to Put Your Best Life Forward,” said Martin. Exciting promotions will also be introduced later in the campaign.