Dream NCB
17 May 2011
The National Commercial Bank Jamaica Limited (NCB) has signed a multi-million dollar agreement with the organisers of the Smirnoff Dream Weekend - one of the two four-day party series staged in Negril during the Independence holiday period. The partnership agreement, signed at the NCB Wellness & Recreational Centre in Kingston on Friday, May 20, will see Jamaica's largest financial institution providing its wide range of solutions to reduce the overall costs of providing the Dream experience. "The collective of Dream Weekend promoters have, over the years made the event a phenomenal economic activity as well as a resonant experience for Jamaicans locally and overseas. Attendant to this success is the need for a nimble financial partner,- said NCB Sponsorship and Promotions Manager Julian Patrick. To this end, NCB is providing 'tailored business solutions such as the electronic funds transfer architecture which will reduce costs such as security to their business,- he added. Dream Weekend, each August, attracts over 15,000 partygoers, many of whom eagerly expend between J$10,000 and $15,000 for season bands. The economic stimulus generated by the weekend is over $500 million, spanning industries such as hospitality, food and beverage, fashion and merchandising. "We feel that the organisers of the Dream Weekend represent a significant collective of youth in business and a significant revenue potential for the Small and Medium Enterprise (SME) sector," Patrick said. Scott Dunn, Dream Entertainment Ltd Director reiterated Patrick's sentiments: "We are thrilled to be partnering with NCB in what is truly an historic affiliation. It's humbling for us that a financial group with such a rich history is able to appreciate the business behind the Dream experience.- A solid relationship with a financial institution is a necessary ingredient to the success of any business -especially in entertainment, where the opportunities for revenue can be diverse," added Philip PP' Palmer, another of the Dream directors. Continuing he noted that "having NCB JA Ltd on board as a financial partner of the Smirnoff Dream Weekend offers us a great business platform and gives us an obvious edge over competitors in the marketplace," Palmer said.
